BUSINESS BRIEF
The company is an established premium ethnic fashion brand operating in the designer occasion-wear segment. Founded in 2015, the business has built a profitable couture-led platform and is now scaling through a retail-focused premium pret-wear vertical targeting repeat purchases and year-round demand.
The brand operates in the premium affordable luxury segment, addressing the gap between high-end couture and mass-market ethnic wear. With an established artisan ecosystem, multi-channel distribution network, and strong brand equity, the business is positioned for national expansion.
Key Highlights:
- Strong multi-channel distribution across designer platforms, owned retail, digital, and D2C channels
- 120–150 skilled artisans supporting production capabilities
- 100K+ engaged digital audience
- Premium ASP of ~₹30,000 in the pret segment
- Early validation of the pret business with 100+ orders in the first ~50 days without paid acquisition
- Strong repeat-purchase opportunity through multi-occasion product categories
Business Divisions
- Couture: Premium bridal and occasion-wear business focused on bespoke designs and craftsmanship.
- Pret: Ready-to-wear premium occasion-wear segment focused on scalable retail growth and repeat customer purchases.
Products & Services
• Bridal Couture
• Cocktail Wear
• Day Celebration Wear
• Festive & Contemporary Ethnic Wear
• Bridesmaid Collections
• Premium Occasion-Wear Apparel
• Designer Ethnic Fashion Products
Proposal
Industry
Consumer Product-manufacturing
Sub Industry
Clothing & Apparel Manufacturing (Apparel/Garments)
Nature of Business
B2C
Sector
Manufacturing (Own Brand)
Location
India
Region
Eastern
Open For Dilution
10 %
Top Customer
Ask
INR 20 Cr
End use of fund
• Retail expansion through 3–5 new stores across Delhi, Mumbai, Bangalore, and Hyderabad
• Working capital and inventory expansion
• Brand building, digital marketing, PR, and influencer partnerships
• Senior leadership hiring across retail, design, and supply chain functions
Business Operation Information
Financial Information |
2025 (in INR Cr) | 2024 (in INR Cr) | 2023 (in INR Cr) |
|---|---|---|---|
Sales |
N.D | 25 | 20 |
EBITDA |
N.D | ||
PAT |
N.D |
